Storytelling · Film · AI-Assisted Creative Direction
30 Years Later
The Same Street. New Memories.
- Role
- Creative Director · Storyteller
- Year
- 2024
- Categories
- Storytelling · Culture · Product + AI
- Tools
- Premiere · After Effects · Photography · Generative AI · Music Direction
Overview
A short branded film and editorial storytelling piece: a father and his children ride bicycles on the same street where he spent childhood summers — as he rides his own childhood bicycle again for the first time in nearly twenty years.
The Challenge
The challenge of any personal story is universality — shaping memory, fatherhood, and place into something that resonates beyond one family.
Creative Direction
Direction shaped narration, music, film stills, and social packaging into a cohesive piece about memory and continuity. AI assisted the creative process; judgment and intent set the direction.
