Brand Strategy · AI · Connected Environments · Service Design
Symbiont
The Operating System for Buildings
- Role
- Creative Director · Brand Strategist · Product Designer · Technology Strategist
- Year
- 2023–2025
- Categories
- Brand · Product + AI · Experience · Innovation
- Tools
- Figma · Adobe CC · Matterport · Home Assistant · UniFi · Lutron
Overview
Symbiont repositions a long-standing technology business for a modern era of connected buildings — AI diagnostics, sensing, automation, and visualization brought together under one intelligent systems brand.
The Challenge
A legacy technology company with deep field expertise needed a future-facing identity and service model without losing the trust it had built. The work had to bridge a credible past and an ambitious, data-driven future.
Creative Direction
The organizing idea — Where buildings become data — treats a building as a living system to be sensed, understood, and orchestrated. The brand system carries that idea from wordmark to dashboard: restrained, technical, and warm. Identity, product, and service were designed as one continuous experience.
Process
- 01
Audit
Understand the legacy brand, equity, and offer.
- 02
Position
Reframe the company as connected-building intelligence.
- 03
System
Design identity, service architecture, and interface language.
- 04
Apply
Extend across reports, dashboards, and client touchpoints.
