Architectural Visualization · Animation · Construction Sequencing
Hudson Yards
Tower A — The Crown Rising
- Role
- Creative Director · Visualization Lead
- Year
- 2014–2019
- Categories
- Enterprise · Storytelling · Architecture · Innovation
- Tools
- 3ds Max · Navisworks · After Effects · Unreal Engine
Overview
A cinematic visualization following Hudson Yards' Tower A as its crown rises above the West Side rail yards. Produced within the enterprise visualization practice at AECOM Tishman, the sequence translated structural progression and construction phasing into a legible, executive-ready story.
The Challenge
Communicating the scale and structural choreography of one of the largest private developments in the country — in a form that reads to decision-makers in minutes, not hours.
Creative Direction
Camera moves were choreographed to the construction logic itself: rising with the structure, holding on the crown, letting the engineering narrative carry the drama without embellishment.
