Experience Design · Brand Environment · Interior Architecture
CYC
An Experiential Fitness Brand & Environment
- Role
- Experience Designer · Designer
- Year
- 2012
- Categories
- Experience · Brand · Architecture
- Tools
- 3ds Max · Revit · Adobe CC
Overview
CYC is an experiential fitness concept where brand and architecture were designed together — a cardio-theater, an immersive spin studio, digital mirror walls, and a companion app that make a workout feel like a performance. Developed as an architectural branding concept with Glen & Company.
The Challenge
A fitness brand competes on feeling as much as function. The work fused identity, interior architecture, lighting, and product into one environment where the experience is the brand.
Creative Direction
Direction treated the studio as a stage: a circular cardio-theater under a halo of screens, a neon spin room, digital mirror walls that move between reflection and equalizer, and a companion app that carries the identity to the rider's hand.
