Digital Twin · Interactive Presentation · Enterprise
AMEX 2 World Trade Center
An Interactive Digital Twin for a Pursuit
- Role
- Creative Director · Product Designer · Developer
- Year
- 2026
- Categories
- Product + AI · Enterprise · Innovation · Experience
- Tools
- React · Vite · TypeScript · Framer Motion · Digital Twin
Live Interactive Preview
A working prototype — pop it out and explore. Conceptual / dummy data.
Overview
A browser-based interactive digital twin — a presentation prototype for the American Express interior buildout pursuit at 2 World Trade Center, built for JRM Construction Management. A navigable tower stack: floor-by-floor program, module cards, schedule and dashboard views, and an active-floor detail model. (Project data is conceptual, for presentation.)
The Challenge
A construction pursuit is won in the room. The challenge was to turn a stack of program, schedule, and dashboard data into something an executive can explore and believe in — a digital twin, not a slide deck.
Creative Direction
Direction built the pursuit as a product: a navigable tower stack with zones and floor pins, module cards, view toggles between an AMEX-tools light theme and a dark digital-twin theme, animated progress, and a live active-floor modal — designed so real project-controls, BIM, and schedule data can map straight into the UI later.
Process
- 01
Model
Build the tower stack, floors, and program as data.
- 02
Design
A navigable twin — zones, pins, module cards, dashboards.
- 03
Theme
AMEX-tools light and dark digital-twin views.
- 04
Pitch
An interactive presentation that maps to real data later.
