Architectural Visualization · Animation · Repositioning
5 Manhattan West
Reskinning a City Block
- Role
- Creative Director · Visualization Lead
- Year
- 2014–2019
- Categories
- Enterprise · Storytelling · Architecture · Experience
- Tools
- 3ds Max · Navisworks · After Effects · Unreal Engine
Overview
A visualization study of 5 Manhattan West — the repositioning and re-skin of a full-block structure on Manhattan's far West Side. The sequence carried the transformation from existing envelope to reimagined façade for the AECOM Tishman visualization practice.
The Challenge
Repositioning an occupied, full-block building is as much a story of continuity as of change. The work had to convey the new architectural identity while grounding it in the existing structure.
Creative Direction
Directed as a before-and-after transformation — establishing the mass, then peeling to the new curtain wall so the intervention reads instantly.